Marketing
Befitting an event of this stature, we have an extensive consumer marketing campaign hitting several million early adopting consumers with high disposable incomes and an active interest in electronics. Highlights of the five month campaign include:
| • Primetime TV advertising campaign on Five • Extensive promotion through The Gadget Show website on five.tv • 60 pages of advertising in specialist titles covering electronics, photography, home cinema, gaming, computing and other key verticals • Additional advertising in major male and female lifestyle magazines • Partnerships with regional & national newspapers and radio stations • Two stage e-marketing campaign to 100,000 top consumers • VIP invitations to 25,000 key industry contacts and journalists • Sponsorship and advertising through social networking sites, search engines and popular online retail sites • Outdoor advertising in prominent locations within an 80 mile radius of the venue Through this activity we intend to deliver and audience of 50,000 affluent consumers to the NEC in April 2010. To see some of the promotional videos of the live event aired on The Gadget Show click here |
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