Over 30,000 tech-hungry consumers descended on the NEC, Birmingham in April 2009 looking to see, try and buy the very best in home electronics.
As with the TV audience, the live event offers brands a highly attractive demographic with a far higher spending potential than the clichéd toys for boys market:
• 54% male, 46% female
• 89% ABC1
• Average household income of £48,000 p.a.
• Average spend per head of £385 on products from the show |
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The live event taps into a passionate community of technology buyers hungry to adopt the latest consumer electronics in the UK market. For a full statistical review of the 2009 event
click hereTo see the huge crowds on the opening morning of our first show see the video
here
